Direct Mail Campaigns

NSW Seniors Card can facilitate special offer mailings to up to 800,000 NSW Seniors Card members, using an approved NSW Seniors Card mail house:

NOTE: Even if you have your own account manager at one of these mailing houses, please make initial contact with the person listed above.

Direct mail campaigns are approved on a proposal basis and the company involved pays all the costs associated with the mailing, including: printing of envelopes featuring the Seniors Card logo; printing of a Seniors Card DL flyer (introducing the offer); postage, marketing collateral and mailhouse fees. NSW Seniors Card charges a $500 database access fee (ex GST), and receives payment of 25 cents per name (ex GST). A minimum of 10,000 names must be ordered.

Mailings to NSW Seniors Card members are sent in a NSW Seniors Card envelope (PDF, 22 KB) and must include the NSW Seniors Card privacy/opt-out flyer (PDF, 446 KB) - minimum stock weight 110gsm, matt or satin.

To submit a DM booking request, please complete and fax the Direct Mail booking form (PDF, 101 KB). Please allow 2 weeks for campaign approval and 5 working days for data to be supplied.

For more information on direct mail campaigns, email business@seniorscard.nsw.gov.au or phone 02 8270 2170.

Find out about EDM Campaigns.