Push to extend discounts to seniors

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Push to extend discounts to seniors

Businesses providing essential services, products, and entertainment across the State are the target of a renewed push by the NSW Government to encourage more businesses to join the NSW Seniors Card program.

Minister for Ageing Tanya Davies said the NSW Government’s concerted effort over recent years to grow the program has brought an unprecedented amount of discounts for seniors and this renewed push will boost this work.

“At a time when the cost of living is rising and many of our ageing population is living on a fixed income, we need to find innovative ways to help seniors make every dollar count,” Mrs Davies said.

“Business owners are catching on and realising the benefits of offering a NSW Seniors Card discount are two-fold – acquiring new loyal customers and giving back to their communities.”

In 2015 the Liberals and Nationals Government committed to expanding the NSW Seniors Card program and since that time has increased the number of participating businesses from 1,600 to more than 5,700, while adding more than 250,000 new members.

“Since 2015 we’ve more than tripled the number of participating businesses offering discounts to Seniors Card holders, enabling our members to do more for less.”

Everyday living discounts range from savings on energy and phone bills, education courses, travel insurance, accommodation, through to discounts at your local café, gym, hairdresser, or mechanic.

“Seniors are already enjoying discounts from big brands and essential living retailers like Woolworths, AGL and Telstra but we are always open to new deals and discounts – and we’re now calling on local retailers everywhere to get involved,” Mrs Davies said.

Businesses who sign up by November 9 will have the chance to win a $10,000 NSW Seniors Card advertising package. Seniors can also win a VISA Gift card for nominating new businesses.

A recent survey of 35,000 Seniors Card members revealed NSW seniors are more likely to try a new business if it offers a Seniors Card discount and almost 70 per cent of seniors would return to a business if they offered a Seniors Card discount.