Support your community and grow your customer base by joining the NSW Seniors Card program

You can promote your business to 1.9 million seniors by offering discounts on products and services to attract new customers to your business.

Once you have registered, your business will be promoted to seniors who search for discounts in their location, connecting you with more loyal, repeat customers.

  • 22% of the NSW population today*, over-60’s will be an even greater portion of the population in the years ahead
  • Around 90% of them in NSW proudly carry the Seniors Card or its sister card, the Senior Savers Card. And they show their appreciation with their dollars.
  • They use the card frequently - and prefer to shop with businesses that honour it.

*Source: Australian Bureau of Statistics, June 2020


3 ways you can get your business on board

It’s easy, free and it opens the door to a host of new business opportunities.

To participate, you simply need to be a business of good reputation, with an ABN or ACN. And agree to offer an approved discount or benefit to NSW Seniors Card members.

In return you’ll get a free listing on the Seniors Card digital map - and lots more opportunities to promote your business to our members.

See participation terms & conditions

Want to get even more value out of your participation? Join the smart businesses who promote directly to members through a host of effective channels.

  • Directory advertising
  • Direct mail
  • eDM
  • New member welcome pack inserts
  • EXTRA eNews advertorials
  • Website
  • Member surveys
  • Events

See Advertising Terms & ConditionsSee Seniors Card Commercial Policy

Advertise in the hard-copy directory

Want to get the most out of your NSW Seniors Card offering?

Boost your profile with a stand-out ad in the 2023 Directory. Get invaluable extra exposure to the lucrative seniors market with a prominent ad in our upcoming 2023 NSW Seniors Card Directory.

Hundreds of thousands of directories are distributed to members and pick-up locations across the state, with 6,000-7,000 new members per month!

A directory ad makes your Seniors Card listing really stand out from the crowd. And with rates starting from $425 ex GST for a quarter page display, it's unbeatable value.

Bookings for 2023 Seniors Card Directory now open!


Contact the Seniors Card team on 02 8753 9357 or email to explore your advertising opportunities.

A limited number of opportunities are available for strategic partners who appreciate the business value of a deep relationship with Seniors Card and our members.

If you’re one of these far-sighted companies - talk with us about a partnership package of tailored benefits, communications and activities to further your specific business priorities.

Contact the Seniors Card team on 02 8753 9357 or email to explore your partnership opportunities