NSW Seniors Card is good for your community - and great for your business

Get on board with Seniors Card and you’re not only doing the right thing by some very appreciative people - you’re connecting your business with up to 1.6 million+ of the state’s most lucrative, loyal and ready-to-spend customers.

  • Seniors represent 31% of the population and 51% of the wealth in Australia.
  • They spend more in many product and service categories than any other age group.
  • Around 90% of them in NSW proudly carry the Seniors Card. And they show their appreciation with their dollars.
  • They use the card frequently - and prefer to shop with businesses that honour it.

3 ways you can get your business on board

It’s easy, free and it opens the door to a host of new business opportunities.

To participate, you simply need to be a business of good reputation, with an ABN or ACN. And agree to offer an approved discount or benefit to NSW Seniors Card members.

In return you’ll get a free listing in the Seniors Card directory and mobile app - and lots more opportunities to promote your business to our members.


See participation terms & conditions

Want to get even more value out of your participation? Join the smart businesses who promote directly to members through a host of effective channels.

  • Directory advertising
  • Direct mail
  • eDM
  • New member welcome pack inserts
  • EXTRA eNews advertorials
  • Website
  • Member surveys
  • Events

See Advertising Terms & Conditions

Advertise in the hard-copy directory

Want to make sure your business gets noticed?

Why not book a stand-out ad in the annual Seniors Card Discount Directory - our members’ year-round, go-to reference for Seniors Card savings.

Hundreds of thousands of directories are distributed to members each year. And a hefty 83% of our members say they use them regularly!

Get a full year's worth of advertising for less than the cost of many one-off insertions! Ads start from as little as $512.

2019 bookings now closed. Bookings for 2020 edition opening Q3.2019


Phone Peter Taylor on 02 8753 9356 or email to explore your advertising opportunities.

A limited number of opportunities are available for strategic partners who appreciate the business value of a deep relationship with Seniors Card and our members.

If you’re one of these far-sighted companies - talk with us about a partnership package of tailored benefits, communications and activities to further your specific business priorities.

Phone Arron Johnson on 02 8753 9357 or email to explore your partnership opportunities

Major Partners of NSW Seniors Card

Insure and Go