NSW Seniors Card is good for your community - and great for your business

Get on board with the Seniors Card program and you’re not only doing the right thing by some very appreciative people - you’re connecting your business with up to 1.9 million of the state’s most lucrative, loyal and ready-to-spend customers.

  • Seniors represent 31% of the population and 51% of the wealth in Australia.
  • They spend more in many product and service categories than any other age group.
  • Around 90% of them in NSW proudly carry the Seniors Card or its sister card, the Senior Savers Card. And they show their appreciation with their dollars.
  • They use the card frequently - and prefer to shop with businesses that honour it.

3 ways you can get your business on board

It’s easy, free and it opens the door to a host of new business opportunities.

To participate, you simply need to be a business of good reputation, with an ABN or ACN. And agree to offer an approved discount or benefit to NSW Seniors Card members.

In return you’ll get a free listing in the Seniors Card directory and mobile app - and lots more opportunities to promote your business to our members.


See participation terms & conditions

Want to get even more value out of your participation? Join the smart businesses who promote directly to members through a host of effective channels.

  • Directory advertising
  • Direct mail
  • eDM
  • New member welcome pack inserts
  • EXTRA eNews advertorials
  • Website
  • Member surveys
  • Events

See Advertising Terms & ConditionsSee Seniors Card Commercial Policy

Advertise in the hard-copy directory

Want to get the most out of your NSW Seniors Card offering?

Boost your profile with a stand-out ad in the 2023 Directory. Get invaluable extra exposure to the lucrative seniors market with a prominent ad in our upcoming 2023 NSW Seniors Card Directory.

Hundreds of thousands of directories are distributed to members and pick-up locations across the state, with 6,000-7,000 new members per month!

A directory ad makes your Seniors Card listing really stand out from the crowd. And with rates starting from $425 ex GST for a quarter page display, it's unbeatable value.

Bookings for 2023 Seniors Card Directory now open!


Contact the Seniors Card team on 02 8753 9357 or email to explore your advertising opportunities.

A limited number of opportunities are available for strategic partners who appreciate the business value of a deep relationship with Seniors Card and our members.

If you’re one of these far-sighted companies - talk with us about a partnership package of tailored benefits, communications and activities to further your specific business priorities.

Contact the Seniors Card team on 02 8753 9357 or email to explore your partnership opportunities