eNewsletter Advertorials

An eNewsletter Advertorial is promotional copy and an image to promote a product or service, included within our monthly eNewsletter, EXTRA!, that is sent to subscribed NSW Seniors Card members.

More than 175,000 members receive our monthly eNewsletter. The publication operates with a very high open rate (typically 35%) and low bounce rate (less than 3%). This means that your message is likely to reach and influence a significant percentage of NSW Seniors.

Seniors Card eNewsletters are broadcast to our member base during the first week of each month. NSW Seniors Card charges a $5,000 flat fee (exclusive of GST) for participation in this promotion.

Your advertising text should be limited to 300 words including a 35 word teaser and thumbnail image (140px wide).

To submit an advertorial booking request, please read, complete and fax the booking form (pdf, 111 KB). The following must accompany your booking:

• Teaser copy: 35 word limit
• Teaser image: 140px wide x 200px high, web optimized GIF or JPG
• Full text copy: 300 word limit
• Landing page link.

To book an eNewsletter Advertorial, please complete a booking form (pdf, 150 KB).

All eNewsletter Advertorials are subject to Terms and Conditions.

For more information on eNewsletter Advertorial campaigns, email business@seniorscard.nsw.gov.au or phone the Business Development Officer on 02 8270 2429.