There are currently 2.9 million people aged 60 and over in Australia. This number will increase rapidly over the next decade as the Baby Boomers market reaches its peak.

A NSW Seniors Card partnership offers you a direct introduction to the seniors market.
Australia already has more than 2.3 million Seniors Card members. And with NSW boasting the largest number of NSW Seniors Card members - around 1 million and growing fast - the NSW Seniors Card Discount Directory remains an influential communications tool to promote your business to seniors.

NSW Seniors Card - An established and strong marketing tool

NSW Seniors Card was established in 1992 and enjoys a usage rate of over 90% amongst eligible people aged 60 and over and living in NSW.

Such a high degree of loyalty amongst NSW Seniors Card members is a reflection of the successful reputation this marketing partnership has established between the Government and the business community.

Who can become a NSW Seniors Card partner?
Any business or service with a good reputation and with an Australian Business Number (ABN) or Australian Company Number (ACN) can become a NSW Seniors Card Business Partner.

Franchise outlets must be registered under their Head Office so if you are a franchise please contact your Head Office Marketing Manager if you wish to become a Business Partner.

To ensure that the high standards and integrity of the NSW Seniors Card partnership are maintained, NSW Seniors Card requires a discount offer of a minimum 5%.
See Partner Terms and Conditions for more information.

Getting your NSW Seniors Card partnership started is easy.
Once your application has been approved, your business is automatically listed by category on the NSW Seniors Card website. A Business Partner Kit containing Point-of-Sale material will be sent to you, along with our quarterly Business e-Newsletter.

The NSW Seniors Card Discount Directory is an influential communications tool to promote your business offer to around 1 million seniors.

All Business Partners offering a discount of 10% or more automatically qualify to receive a line listing in the Directory appropriate to their location.

To maximise your benefits in the NSW Seniors Card program, we encourage you to advertise in the NSW Seniors Card Discount Directory.

By advertising in the Directory, you will achieve year round consumer awareness of your business and on-going sales opportunities to an audience of around 1 million NSW Seniors Card members.

Register to become a Business Partner today!