The seniors market is the fastest growing population segment in Australia. With thousands of baby boomers turning 60 over the next few years, the number of NSW Seniors Card members will increase dramatically.

Seniors Snapshot

• Seniors make up 17.5% of the population in NSW ¹
• The seniors market is the fastest growing consumer segment in Australia ¹
• When shopping, 55% of cardholders look for the 'NSW Seniors Card Welcome Here' sign ²
• 71% of cardholders rate their NSW Seniors Card as useful or very useful ²
• Nearly 80% of seniors own their own home ³
• Seniors account for 20% of all domestic tourism expenditure in Australia ⁴
• 60% of Seniors Card members intend to holiday in the next 12 months ²
• Seniors are the fastest growing Internet user group ⁵
• The top languages spoken by NSW Seniors Card members in the home after English are Italian, Greek and Cantonese ⁶

Sources:
1 ABS
2 AC Nielson survey 2006
3 Report: Not over the hill. Just enjoying the view
4 Bureau of Tourism Research
5 National Office of the Information Economy
6 NSW Seniors Card Member Database April 2008

A million reasons to advertise with NSW Seniors Card

The NSW Seniors Card Discount Directory offers you the chance to promote your business to around 1 million seniors across NSW - and the number grows daily.

The NSW Seniors Card Discount Directory is designed to provide members with an annual easy reference guide. Distributed to all NSW Seniors Card members, the directory provides information on Government concessions and Business Partner discount offers ranging from holidays and travel, movies and entertainment, to personal and professional services.

Benefits of advertising in NSW Seniors Card Discount Directory:

• Access to around 1 million NSW Seniors Card members through direct mail
• A further 60,000 Discount Directories are direct mailed to new members each year
• 30,000 Discount Directories are distributed yearly through the NSW Seniors Card office, MP offices and at events
• The credibility of advertising in a NSW Government publication
• Increase the return on investment of your business offer to the seniors market
• Maximise the benefits of participating in the NSW Seniors Card program
• Achieve year round consumer awareness of your business offer

To advertise in the annual Discount Directory, you must be a participating NSW Seniors Card Business Partner, offering an exclusive discount or value added offer to members. Registering as a Business Partner is FREE.

Register to become a Business Partner today!