Advertising Procedures

The style and content of display advertising that appears in the NSW Seniors Card Discount Directory must:

• Contribute to positive health and lifestyle messages
• Be complementary to the vision, style and brand values promoted by NSW Seniors Card
• Use font size no smaller than 8pt*. Preferred fonts are Arial or other Sans Serif fonts.
• If using the Seniors Card Welcome Here logo, ensure it is applied correctly. The logo can be produced in full colour (blue & gold), blue only or black only.

* Excluding business terms and conditions.

Advertising material supply guidelines
Supply Guidelines (PDF, 90KB)
2009 Rate Card (PDF, 850K)

Advertisers supplying artwork

Completed finished artwork to be supplied on CD or files can be emailed provided the size of the file is no more than 10MB.

Acceptable file formats

QuarkExpress (Mac or PC)
Adobe InDesign CS2

• All files & fonts used in your document must be included.
• If there are Adobe Illustrator files used in your document ensure all fonts/type are converted to outlines.
• PhotoShop EPS or TIF images must be in CMYK mode and not less than 300 pixels an inch.
• A black & white laser proof for mono ads or a colour proof for colour ads must be provided.
  

Adobe Acrobat PDF (PC or Mac)

• Files can be provided as Press Optimised, CMYK PDF files.
• Ensure all fonts are embedded in the PDF file.
• A black & white laser proof for mono ads or a colour proof for colour ads must be provided.
  

Adobe Photoshop (PC or Mac)

• Finished artwork may be supplied as TIF, EPS or JPG files in CMYK mode and not less than 300 pixels an inch.
• If JPG files are supplied please ensure that the image options/quality is set to maximum.
• A black & white laser proof for mono ads or a colour proof for colour ads must be provided.

Advertisers requiring artwork production

Copy (text) should be provided as a MS Word document. Any logos should be provided either electronically as an Illustrator EPS or high-resolution JPEG or TIF file.

If electronic transfer is not available, hard copy (e.g. letterhead or good quality printed brochure) is acceptable assuming the original is of high quality.

If photographs are to be included in the ad they may be provided electronically as Photoshop JPG files at a resolution no less than 300 pixels per inch. High quality original photographs may be provided.

Colour transparencies may be provided as well as good quality original brochures, which can be scanned. Photographic negatives are not acceptable.

Material for advertisement production must be provided complete (i.e. all copy, logos or photographs at the same time). An email address should be available within the Acrobat software installed to enable advertisers to proof advertisements electronically. Proofs can be sent to advertisers by fax but will not show colour.