Participating Business Overview

There are over 1.5 million people aged 60 and over in NSW and the number of seniors will significantly increase over the next decade as the Baby Boomers market reaches its peak.

A NSW Seniors Card partnership offers you a direct introduction to the seniors market.

NSW Seniors Card boasts a membership of over 1.4 million and it is growing fast. The annual NSW Seniors Card Discount Directory remains an influential communications tool to promote your business to seniors.

NSW Seniors Card - An established and strong marketing tool

NSW Seniors Card was established in 1992 and enjoys a participation rate of over 85% amongst eligible people aged 60 and over and living in NSW.

Such a high degree of loyalty amongst NSW Seniors Card members is a reflection of the successful reputation this marketing partnership has established between the Government and the business community.

Who can become a NSW Seniors Card Participating Business?

Any business or service with a good reputation and with an Australian Business Number (ABN) or Australian Company Number (ACN) can become a NSW Seniors Card Participating Business.

Franchise outlets must be registered under their Head Office so if you are a franchise please contact your Head Office Marketing Manager if you wish to become a Participating Business.

To ensure that the high standards and integrity of the NSW Seniors Card partnership are maintained, NSW Seniors Card requires a discount offer of a minimum 10%.

See Terms and Conditions (PDF) in related documents for more information.

Getting your NSW Seniors Card partnership started is easy.

Once your application has been approved, your business is automatically listed by category on the NSW Seniors Card website. A Participating Business Kit containing Point-of-Sale material will be sent to you, along with our quarterly Business e-Newsletter.

The NSW Seniors Card Discount Directory is an influential communications tool to promote your business offer to 1.4 million seniors.

All Participating Businesses offering a discount of 10% or more automatically qualify to be in the NSW Seniors Card Discount Directory appropriate to their location. The best discounts are listed in the physical directory and all discounts are listed in the online directory.

To maximise your benefits in the NSW Seniors Card program, we encourage you to advertise in the NSW Seniors Card Discount Directory.

By advertising in the Directory, you will achieve year round consumer awareness of your business and on-going sales opportunities to an audience of 1 million NSW Seniors Card members.