Discover the Benefits

The seniors market is the fastest growing population segment in Australia. With thousands of baby boomers turning 60 over the next few years, the number of NSW Seniors Card members will increase dramatically over the next decade.

A million reasons to advertise with NSW Seniors Card

The NSW Seniors Card Discount Directory offers you the chance to promote your business to 1.4 million seniors across NSW - and this number grows by 6-8,000 new members per month.

The NSW Seniors Card Discount Directory is designed to provide members with an annual easy reference guide. Distributed to all NSW Seniors Card members, the directory provides information on Government concessions and Participating Business discount offers ranging from holidays and travel, movies and entertainment, to personal and professional services.

All Participating Businesses offering a discount of 10% or more to qualify to receive a line entry in the Directory appropriate to their location. The best discounts are listed in the physical directory and all discounts are available via out discount lookup tool.

Benefits of advertising in NSW Seniors Card Discount Directory:

  • Access to over 1.4 million NSW Seniors Card members through direct mail
  • A further 60,000 Discount Directories are direct mailed to new members each year
  • The credibility of advertising in a NSW Government publication
  • Increase the return on investment of your business offer to the seniors market
  • Maximise the benefits of participating in the NSW Seniors Card program
  • Achieve year round consumer awareness of your business offer

To advertise in the annual Discount Directory, you must be a NSW Seniors Card Participating Business, offering an exclusive discount or value added offer to members. Registering as a Participating Business is FREE.

Register to become a Participating Business today simply apply here or phone 13 77 88.